Is it any wonder that when a person starts talking with another about his/her "native" heritage, they coalesce into a culture club, then start calling themselves a "tribe", when it's been done that way in New Orleans for over a century? Now even the Columbia Broadcasting System (CBS) is promoting its own version of ground-up tribal creation :
Three things i've learned from CBS's latest promotion:
- corporations have learned from the late-20th-century fad of culture-club-creation that the idea of a real tribe can be made into a fun game of fake tribes that can be capitalized.
- creating and joining a tribe is money-making "entertainment", not culture. "Entertainment clubs" should be the new descriptive term for these groups that start up in the 21st century, take a "desire to return to the Old Ways of Our Ancestors," steal an old local Native American Indian tribal name, and squat on it to 'assume' its cultural identity.
- the bigger and more-recognized an "entertainment club" is at the county (1, 2, 3) and regional pow-wow levels, the better they'll do in the far more difficult challenges to get to state and federal levels where the really big buck are.
That's how entertainment works/makes money, for the creators -- the entertainment clubs, and the vendors -- the powwow sellers, "heritage parks", and casinos waiting in the wings.